
CRM Extended
The control center for commercial relationships
CRM Extended is the ParvaPlatform Sales Add-On dedicated to the complete management of leads, prospects, customers, opportunities, quotations, and commercial activities.
Natively integrated with ParvaPlatform, it provides the Sales team with a single, up-to-date view of the commercial relationship, transforming the CRM from a contact archive into a strategic tool for business development.
It centralizes master data, activities, negotiations, sales, and quotations in an advanced customer profile, making it possible to monitor commercial history, sent, accepted, and rejected offers, conversion rate, and business potential.
Key Features
Centralized management of leads, prospects, and customers
- Organization and updating of commercial master data.
- Classification of leads, prospects, and customers.
- Tracking of interactions and commercial history.
Opportunity and sales pipeline management
- Monitoring of opportunities throughout the sales cycle.
- Organization of negotiations by status, priority, and progress.
- Clear view of pipeline, open activities, and commercial performance.
Quotations and performance
- Monitoring of quotations linked to customers and opportunities.
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Distinction between sent, accepted, and rejected offers.
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Analysis of conversion rate and sales performance.
Integration with ParvaPlatform
- Native connection with quotation processes and Sales activities.
- Continuity between CRM, sales, quotations, and operational launch.
- Shared and updated data for more effective commercial management.

Operational Benefits
- Greater control over the sales cycle, from lead generation to customer management.
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More informed decisions thanks to updated data, history, and quotation statistics.
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Reduction of manual activities, with fewer duplications and less information dispersion.
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A clearer and more manageable pipeline, with priorities and opportunities always monitored.
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Better collaboration between Sales and Operations teams through shared information.
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More effective customer care, with proactive management of the commercial relationship.
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More structured business growth, supported by data, opportunities, and measurable performance.
Centralizes the management of commercial relationships and business opportunities. It provides a complete view of the sales cycle, improving coordination and commercial performance.